치유농업 프로그램이 만족도와 재방문의도에 미치는 영향
Effects of Healing Agricultural Program on Satisfaction and Intention to Revisit
지창원(성결대학교); 양찬열(세종대학교)
7권 1호, 49~63쪽
초록
Since COVID-19, the number of people in need of physical and mental rest has increased, and activities that suit individuals' tastes are being conducted outdoors rather than indoors, and various studies on healing agricultural programs are being conducted. In this study, agricultural healing, animal-mediated healing, and horticultural healing programs were set as independent variables to find out the satisfaction and revisit intention of the healing agricultural program. 141 questionnaires were received from churches and office workers in Asan-si, Chungcheongnam-do, and used for empirical analysis. As a result of the analysis, first, touching animals was the best in animal healing, high, and crop processing experience was the best in agricultural healing, and gardening was the best in horticultural healing. According to the usage status, the cost was in the order of cost, program content, and value, and the cost was 30,000 won to 40,000 won (5 hours as of the 1st), which was the most preferred to participate in the agricultural healing program, and satisfaction and revisit intention were high. In the future, agricultural healing programs will be needed to further develop various and valuable programs and improve awareness levels.
Abstract
Since COVID-19, the number of people in need of physical and mental rest has increased, and activities that suit individuals' tastes are being conducted outdoors rather than indoors, and various studies on healing agricultural programs are being conducted. In this study, agricultural healing, animal-mediated healing, and horticultural healing programs were set as independent variables to find out the satisfaction and revisit intention of the healing agricultural program. 141 questionnaires were received from churches and office workers in Asan-si, Chungcheongnam-do, and used for empirical analysis. As a result of the analysis, first, touching animals was the best in animal healing, high, and crop processing experience was the best in agricultural healing, and gardening was the best in horticultural healing. According to the usage status, the cost was in the order of cost, program content, and value, and the cost was 30,000 won to 40,000 won (5 hours as of the 1st), which was the most preferred to participate in the agricultural healing program, and satisfaction and revisit intention were high. In the future, agricultural healing programs will be needed to further develop various and valuable programs and improve awareness levels.
- 발행기관:
- 지속가능경영학회
- 분류:
- 경영학