1인 헤어샵 운영자의 실태분석에 관한 고찰

This study attempted to investigate the operation, use and education of the services needed to strengthen the competitiveness of a sole-proprietorship beauty salon which has become more popular with the trend of sole-owner business and individual consumption. For this, the papers on sole-proprietorship beauty salons published on the Research Information Sharing Service (RISS) were analyzed, and the results found the followings: First, concerning the quality of services, treatments should be given instantly at a reserved time. In addition, hairstylists have to make sure that there is no inconvenience for customers in getting the services through smooth communication and convenience based on their knowledge and skills. Second, according to the analysis on the operation and use of sole-owner beauty salons, ‘price’ and ‘convenience’ were most responded when asked what made them visit a beauty salon. Therefore, beauty salon owners are needed to provide services accordingly. It is also important to advertise through relationship marketing which can differentiate them in fierce beauty salon industry and online and offline marketing. Third, regarding the education of sole-proprietorship beauty salons, ‘reeducation’ enhanced job competency and job satisfaction. When asked where they got the training, ‘hairstyling association’ was most responded. When asked what they learned, ‘perm’ was most responded. The above results confirm that sole-proprietorship beauty salons are required to acquire new skills in order to properly respond to changes in providing information on a new product or trend.