A Study on the Effect of Appearance Interest and Perception of Beauty Health Care on Beauty Care Behavior

This study conducted an empirical analysis for the purpose of finding out the effect of adult women on beauty care behavior according to their appearance interest and beauty health care perception. The survey period is from December 1 to December 11, 2023, and a total of 300 copies were finally analyzed through an online survey. As a result of the analysis, the degree of interest in appearance was divided into two factors : interest in beauty health care and interest in cosmetics, and the perception of beauty health care was derived into a total of two factors : lifestyle factors and harmful factors. As for beauty health care behavior, a total of four factors were derived: cosmetic selection, management expertise, nutrition, and exercise. As for the effect of appearance interest on beauty health care behavior, the higher the interest in beauty care, the higher the interest in beauty care, the higher the cosmetic selection behavior factor, and there was a significant influence relationship with management expertise, nutrition, and exercise, confirming that appearance interest is an influencing factor inducing active beauty care behavior. As a result of analyzing the effect of beauty health care perception on beauty care behavior, in the case of lifestyle perception, the effect was in the order of management expertise, exercise, nutrition, and cosmetic selection behavior, and the higher the awareness of harmful factors, the higher the cosmetic selection behavior and nutrition management. It is believed that this study can be used as practical data for future programs and educational research for beauty health care and maintenance in consideration of behavior related to beauty health care.