수출지원제도 활용상의 애로요인과 수출지원 사업 수혜기업의 만족도에 대한 연구: 전라북도 중소기업을 중심으로

The aim of this study is to analyze the difficulties experienced by regional exporters in utilizing the export support system. This study investigates the satisfaction level of small and medium-sized enterprises (SMEs) that participated in the export support project in Jeollabuk-do. The results of analyzing the responses from 101 beneficiary companies reveal high overall satisfaction with the usefulness, effectiveness, and expertise of the support project. Participating companies also indicate a mixed satisfaction level with the support programs, which varies depending on the specific business content, activities categorized into detailed areas, and across export process stages. Additionally, the difficulties encountered by beneficiaries of export support projects differed at each stage of the export activities. Specifically, the lack of market information about the target country and specialized data on market competitiveness pose significant challenges for beneficiary companies entering overseas markets. In conclusion, expanding support programs focused on promoting the overseas reach of regionally specialized SME products can be highly effective in addressing challenges with utilizing the export support system. Providing SME exporters with customized support programs contributes to measurable improvements in their quantitative export performance, such as increased export volume, after participation in the project.