2024 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다

This study analyzes the digital business environment in Korea and predicts the digital business trends to be noted in 2024. The study comprehensively reviews the domestic and international ICT market outlook and provides objective and in-depth analysis by compiling opinions from various experts. In particular, through a multi-dimensional approach, it derives practical trends applicable to the local business environment, provides strategic implications considering the characteristics of digital business in Korea, and suggests directions for Korean companies to adapt to the global business environment and strengthen their competitiveness. During the research process, 20 preliminary candidate trends were initially identified by collecting and analyzing reports from major domestic and international market research institutes. We then conducted in-depth interviews with 10 experts from industry and academia to select 15 shortlisted trends from these 20 trends and 10 trends selected from the previous year. Finally, we conducted a large-scale survey of 209 experts from academia and industry, and we selected 11 domestic digital business trends to focus on in 2024. This study, which presents an outlook of digital business trends suitable for the Korean business environment based on a variety of opinions scientifically gathered from Korean digital business leaders, will contribute to understanding IT trends in Korea from a business perspective and their differences from global trends.