A study on decentralization and intellectual property rights(IP) construction strategies in NFT art: Focusing on the Chinese case
A study on decentralization and intellectual property rights(IP) construction strategies in NFT art: Focusing on the Chinese case
LIN LI(Hubei Institute of Fine Arts, The School of Experimental Art); Rui Zhan(Hubei Institute of Fine Arts, The School of Experimental Art)
16권, 33~68쪽
초록
In a rapidly growing digital economic environment, NFT has emerged as a hot topic in the art field. However, in China, NFT art is developing slowly due to constraints related to China's political economy and socio-cultural situation. Due to strict management and control, the circulation of cryptocurrency is limited, and the level of public awareness and acceptance of NFT art and market maturity are still low. Despite these limitations, this paper predicts that Chinese art creators and market participants can build an online personal art IP model that suits the characteristics of the Chinese market and explores the current status and possibilities.
Abstract
In a rapidly growing digital economic environment, NFT has emerged as a hot topic in the art field. However, in China, NFT art is developing slowly due to constraints related to China's political economy and socio-cultural situation. Due to strict management and control, the circulation of cryptocurrency is limited, and the level of public awareness and acceptance of NFT art and market maturity are still low. Despite these limitations, this paper predicts that Chinese art creators and market participants can build an online personal art IP model that suits the characteristics of the Chinese market and explores the current status and possibilities.
- 발행기관:
- 트랜스미디어연구소
- 분류:
- 뉴미디어