몽골의 E-Commerce 마켓 성장전략에 관한 연구: NEXT.MN, SHOPPY.MN, SHOEGALLERY.MN 비교를 중심으로

Mongolia's e-commerce market has been experiencing significant growth in recent years due to the country's increasing internet penetration rate and the growing popularity of online shopping among consumers. This research paper aims to provide an in-depth analysis of Mongolia's e-commerce market by examining its current state, identifying key players, and exploring the factors that are driving its growth. To achieve this, the study employed a mixed-methods research design, consisting of both quantitative and qualitative data collection and analysis techniques. The data sources used in the study included primary data collected through surveys and interviews with key industry players and secondary data obtained from publicly available sources, such as company reports, industry publications, and academic journals. The study's findings revealed that Mongolia's e-commerce market is still in its early stages, but it has tremendous potential for growth in the coming years. Key players in the market include Shoppy.mn, Next.mn, and Shoegallery.mn, each offering a range of products and services to their customers. Factors driving the market's growth include the increasing adoption of smartphones and other mobile devices, the rise of social media as a marketing channel, and the growing demand for convenience and accessibility among consumers. In conclusion, this research paper provides valuable insights into Mongolia's e-commerce market and its growth potential. The study's findings can help inform the development of strategies and policies aimed at promoting the growth and sustainability of the market, benefiting both consumers and businesses operating within it.