금융기관 자금세탁방지 교육서비스품질과브랜드자산, 조직신뢰 및 경영성과의 관계

Purpose This study seeks to determine the relationship between financial institution anti-money launderingeducation service quality, brand equity, organizational trust, and management performance. Method Theresearch period was about 60 days from January 2, 2023 to February 28, 2023, and the final analysis was440 by applying the significant sampling method to employees at the W Bank headquarters and brancheslocated in Seoul. The questionnaire data was analyzed according to the purpose of the study using SPSSWIN24.0, and statistical techniques such as factor analysis, reliability analysis, multiple regression analysis, andpath analysis were used. The reliability of the questionnaire was confirmed to be α=.745~α=.957. Result First,anti-money laundering education service quality affects brand equity. In other words, if tangibility, security,reliability, and warranty are smoothly achieved, brand equity increases. Second, the quality of anti-moneylaundering education services affects organizational trust. In other words, if tangibility, security, reliability, andassurance are smoothly achieved, organizational trust increases. Third, the quality of anti-money launderingeducation services affects management performance. In other words, if tangibility, security, empathy, reliability,and assurance are smoothly achieved, management performance increases. Fourth, anti-money launderingbrand assets affect business performance. In other words, the higher the perceived quality, brand awareness,and brand image, the higher the management performance. Fifth, trust in anti-money laundering organizationsaffects management performance. In other words, the higher the internal trust and institutional trust, the higherthe management performance. Sixth, anti-money laundering education service quality directly and indirectlyaffects brand equity, organizational trust, and management performance. In particular, although educationalservice quality directly affects management performance, it was found to have a more significant impact on management performance through the mediating variables brand equity and organizational trust. ConclusionThe results obtained through this study show that the quality of financial institution anti-money launderingeducation services affects brand equity, organizational trust, and management performance.