지속가능환경불확실성과 경영전략 간의 관계

[Purpose]This study aims to newly define sustainable environmental uncertainty, derive measurement questions, and analyze the relationship between sustainable environmental uncertainty and management strategy. [Methodology]An empirical study was conducted on the top 400 listed manufacturing industries in Korea based on sales, and the hypothesis was verified with a PLS structural equation model by collecting primary data through surveys and Kis－value financial indicators in the empirical analysis. [Findings]Sustainable environmental uncertainty measurement questions were derived, and as a result of examining the impact of sustainable environmental uncertainty on management strategies, it was found that it did not significantly affect cost advantage strategies and had a significant positive(＋) effect on differentiation strategies. [Policy Implications]It is significant that it provides the basis for follow－up research on environmental uncertainty reflecting sustainability at a time when an empirical investigation or analysis of environmental uncertainty reflecting sustainability has not yet been conducted, and has been empirically verified so that companies can establish strategies more actively and systematically in the changing business environment in the future.