뷰티관리행동이 외모관심도에 미치는 영향

SNS, which is activated through non-face-to-face activation, easily exposes appearance and creates a shared environment, making appearance comparison and evaluation more active, and interest in appearance is also on the rise. Appearance interest leads to beauty management behavior, and when subjective appearance satisfaction is achieved, appearance interest increases, but the current consumer market is polarizing due to the economic downturn. Beauty management behavior based on this lowers satisfaction with appearance and has a direct impact on the beauty market. This study aims to seek improvement in beauty management behavior as a way to positively change appearance interest by verifying the effect of beauty management behavior on appearance interest. As a result of the study, 195 copies were used as final analysis data after correction and supplementation by conducting a self-written survey of adult men and women in all regions, including Seoul, and among them, the overall beauty management behavior factor was the most influential due to a positive (+) relationship in which aesthetic interest and health interest factors increased as aesthetic management factors increased. In conclusion, as interest in hair loss is on the rise, it provides an opportunity to experience scalp management and provides a double point system when visiting for the diversification and refinement of appearance interests and areas of management so that you can receive compensation or cost savings for the implementation of appearance management. It is hoped that the results of this study can be used as marketing data to revitalize the stagnant beauty consumption market.