Study on the digital transformation stratagies of design magazine - Focusing on design 360° digital magazine case analysis -

I n recent years, with the rapid development of the Internet, digital multimedia magazines have gradually become the focus of people's attention. Digital multimedia magazine, using multimedia technology, integrates video, audio, gif, Flash animation, Html5 page and 3D special effects in one, everywhere reflects its excellent interactive characteristics and multimedia characteristics, showing an amazing development trend. Taking Design 360° Magazine as an example, this paper makes a preliminary discussion on the concept, development process and development strategy of multimedia digital magazine, mainly using design aesthetics, communication science, interactive experience and other related theories, to put forward some suggestions for the digital transformation of the magazine. From the perspective of the characteristics of digital magazines, their comparison with paper magazines, and the change of people's reading habits, the traditional paper media is now facing the dilemma of urgent need of transformation. From the perspective of Design 360° Magazine, the preliminary transformation strategy, digital communication path and visual design ideas are proposed according to the characteristics of the magazine itself. It is expected that through the study of this paper, the communication effect of the magazine can be effectively improved.