수출업무의 디지털 전환이 수출성과에 미치는 영향에 관한 연구: B2B 글로벌 전자상거래 플랫폼 활용을 중심으로

Purpose : The purpose of this study was to understand the impact of utilizing B2B global e-commerce platforms on the process and performance of export transactions from the perspective of digital transformation. Research design, data and methodology : A total of 2,200 questionnaires were distributed, 348 questionnaires were returned, and the final 291 questionnaires were utilized after excluding the dishonest or inappropriate questionnaires. The statistical package SPSS ver. 28.0 and Process Macro ver. 4.2 were used to conduct the empirical analysis of the parallel mediation effect model. Results : First, digital transformation in B2B export business is found to increase supply chain agility, interoperability, and profit-oriented cooperation. Second, digital transformation in B2B export business has a positive effect on export performance. Third, digital transformation in B2B exporting can have a positive impact on export performance based on supply chain agility, but interoperability and profit-oriented collaboration do not have a significant impact on export performance. Conclusions : As B2B global e-commerce is expected to continue to grow in line with the recent digital transformation of export business, it is necessary for companies that fulfill export business to identify the characteristics of platforms and build relevant business strategies.