유니버셜 디자인을 적용한 콜라보레이션 패키지 디자인 연구

In recent times, collaborations aiming to provide unique experiences have received positive responses, especially from the younger demographic. However, not all collaborative products succeed, and there have been cases where certain non-food collaboration products were suspended from sale due to concerns about being misconstrued as food, violating current pharmaceutical laws. This highlights the need for guidelines related to safety. Therefore, this study aims to compare and analyze the package designs of regular toothpaste and collaborative toothpaste from a universal design perspective. The goal is to propose improvements for safe and distinctive collaborative package designs. Through a review of previous studies, information was gathered for theoretical considerations. Product evaluations were conducted using the Universal Design Principles, Policies, and Practices (PPP) evaluation guidelines. The results revealed that regular products shared the common feature of clear identification of key ingredients and product information. In contrast, issues such as design similarity leading to the suspension of sales and lack of information and consideration in terms of universal design were identified in collaborative products. This led to the conclusion that not only should the creativity of the design be considered, but also factors such as appropriate colors and graphics that match the product's characteristics, and clear information delivery. Based on these findings, it is hoped that this study will serve as foundational information for the future.