네트워크 분석을 활용한 아마존과 쿠팡의 특허 데이터 분석: 무역 관점에서

Trade volumes are increasing in both global and Korean e-commerce markets. This study collected patent data of Amazon and Coupang registered from 2015 to 2023 through the WIPS ON patent database and analyzed them using the co-classification patent network method. The main finding is that Amazon’s technology in the e-commerce platform is more focused on user convenience-oriented technologies such as voice recognition and interactive technologies. In order to develop strategies to help domestic companies export through platforms such as Amazon and domestic companies enter the export market, Korean companies should develop and patent e-commerce-related technologies to support cross-border transactions, global supply chain management, and international market expansion, thereby contributing to the growth of e-commerce trade.