공공데이터의 창업정보와 창업자만족 간의 관련성 연구

This study was conducted to analyze the relevance of information on entrepreneurship to entrepreneurs' information satisfaction by subdividing information on entrepreneurship into four areas and eight categories based on public data to save costs and time incurred in consulting with entrepreneurship experts and presenting a methodology for entrepreneurs to make rational decisions based on data. The study was conducted through an internet survey of 300 prospective and early-stage entrepreneurs in Daejeon, and 280 copies of the survey, excluding 20 non-responses and insincere surveys, were used. SPSS 26.0 and AMOS 26.0 were used for statistical processing. Through previous studies and various reports, we divided public data-based startup information into four factors: commercial area information, business information, startup support information, and rent information, and divided them into eight details to study the relevance of these factors to entrepreneurs' information satisfaction. The results showed that all four factors provided significant information satisfaction to entrepreneurs, especially business information and rent information, which highly relevant to prospective entrepreneurs, and startup support information was highly relevant to early entrepreneurs. As a result, this study can provide business strategies for prospective and early entrepreneurs to expand the use of public data to save costs and time and strengthen existing businesses and capture and preempt new market opportunities.