충북 의료기기 클러스터의 ESG 경영전략: 다이아몬드 모델을 활용한 AHP 분석을 중심으로

Purpose – The global trend of ESG has deepened. Accordingly, this study aims to explore several key elements of how Korea's Chungcheongbuk-do medical device industrial cluster can continue to strengthen its sustainable competitiveness by combining elements of ESG management in the mid- to long-term. Design/Methodology/Approach – This study uses the diamond model and existing literature to select important elements in a strategy for the sustainable growth of the medical device industry cluster. In addition, the AHP method was used to analyze the ranking and importance of important elements. Findings – Firstly, in the main items of the overall evaluation criteria, the ranking is as follows: Management environment-ESG, Factor conditions-ESG, Demand conditions-ESG, and Related and supporting fields-ESG. Secondly, in all the main individual detailed items, Importance was shown in the following order: Establishment of ESG governance, technology development supply, medical institution ESG demand, high-quality talent training, corporate ESG demand, and the construction of a convergence win-win platform. Therefore, a strategic focus should be placed on these sectors. Research Implications – This study integrated cluster, ecosystem innovation, medical device industry, ESG, and sustainable management with Porter’s diamond model. AHP analysis was also conducted for the mid- to long-term ESG strategy of the overall medical device cluster. Specifically, results showed that cooperation networks between industry, academia, research institutes, and hospitals were emphasized at the innovation ecosystem level. This will lead to the revitalization of related industries and contribute to sustainable regional innovation and economic growth.