A Study on the Impact of Digital Trade Barriers on China’s Cross-border E-commerce Exports

This study examines the impact of digital trade barriers on China’s cross-border e-commerce exports, and provides theoretical support and recommendations on how China’s cross-border e-commerce industry can cope with the increasing number of digital trade barriers. First, the digital trade barriers and the factors influencing them were defined. Next, the current situation of digital trade barriers and China’s cross-border e-commerce exports were analyzed. Then, the influencing factors of digital trade barriers on China’s cross-border e-commerce exports were examined. Finally, feasible recommendations for promoting China’s cross-border e-commerce exports were proposed from the perspectives of the government and enterprises. Through this study, cross-border e-commerce export enterprises can gain a clear understanding of digital trade barriers, an emerging trade restriction measure, in order to effectively respond to them. Moreover, these enterprises will be able to maintain their core competitiveness and avoid being disadvantaged in the process of globalization, and thereby improve their export efficiency.