항공사 인수합병의 사회적책임이 기업이미지와 행동의도에 미치는 영향

This study was conducted to verify the relationship between social responsibility, corporate image, and behavior intention of domestic airline mergers and acquisitions, examine consumers' perceptions of the social responsibility of airline mergers and acquisitions, and suggest mergers and acquisitions that can attract customers by increasing the airline's social value. For this study, based on previous studies related to social responsibility activities and the progress and major issues of mergers and acquisitions with domestic airlines, the social responsibility of mergers and acquisitions with airlines consisted of economic responsibility, legal responsibility, ethical responsibility, and consumer protection. For empirical research, a questionnaire was conducted on Koreans who were aware of the progress of mergers and acquisitions with domestic airlines, and frequency analysis, exploratory factor analysis, reliability analysis, and multiple-term analysis were conducted using the SPSS 24.0 program. As a result of the study, all four factors of social responsibility for mergers and acquisitions with airlines had a significant influence on corporate image, and it was found that economic, legal, and ethical responsibility factors, excluding consumer protection factors, had a significant influence on behavior intention. Lastly, the corporate image had a significant influence on the intention of behavior. Through the research results, the importance and significance of social responsibility for mergers and acquisitions with airlines were presented, and implications were presented for enhancing the corporate image and attracting customers.