SNS 마켓의 소비자 보호 방안에 관한 연구

Through the universalization of SNS, consumers' eyes are on the SNS market. Many influencers are attracting a lot of attention by advertising products through SNS. The SNS market is a market where sellers can easily access consumers. For this reason, it is also a means for business operators to show products to consumers more conveniently than other online platforms. On the other hand, despite having these advantages, the SNS market also has a risk that consumers have to bear. It is difficult to be protected when a consumer dispute arises Representatively, the withdrawal of subscription period is unfairly reduced, defective products are fulfilled, or exaggerated or false advertisements are made. The SNS market has a structure in which it is difficult for consumers to realize their rights as consumers when such problems arise. These problems arise for a variety of reasons. They appear because businesses themselves overlook their own business nature, while consumers naturally have the awareness that they are dealing with businesses. When transacting with a registered business operator, consumer rights can be guaranteed under the Electronic Commerce Act. However, if the business is not registered, the e-commerce law does not apply, so relief measures can be ambiguous. Therefore, the first thing that must be done first is to review whether transactions in the SNS market are conducted as a business or as an individual. This is because the current e-commerce law cannot protect consumers unless a business is registered. If the SNS market has a business nature, the question of how to protect consumers remains. In order to provide smooth relief for consumer damage in the SNS market, the management obligation of the SNS platform, which is the basis of the SNS market, must be strengthened. Through this, it is expected that business operators will be able to reduce the burden of risk unilaterally on consumers, and that the SNS market itself will also be able to grow healthily.