조직구성원의 ESG경영활동인식이 혁신행동에 미치는 영향: 일의 의미의 매개효과와 코칭리더십의 조절효과를 중심으로

The perception of ESG management activities enhances evaluations related to fellowship, trustworthiness, and financial soundness, thus escalating the demand for ESG management as a core element of global sustainability. As a result of these societal demands, there has been relatively active research on the relationship between ESG and corporate financial performance, as well as consumer relations. However, the COVID-19 pandemic has provided an impetus for sustainability to become not just a corporate issue but also a matter of personal lifestyle. Employees are engaging in value-driven behaviors that align with their identities, actively choosing companies where they can actualize their identities, and advocating for ESG practices. Consequently, companies need to view employees as key stakeholders in ESG management, both internally and externally. With this awareness in mind, the study focused on companies paying attention to employees' perception of ESG management as a key behavior for fostering motivation and achieving performance by building trust relationships. Additionally, it aimed to verify the mediating effect of meaningful work and the moderating effect of coaching leadership. For empirical analysis, a survey was conducted on 300 employees working at large corporations across the country each with over 500 employees, and a total of 300 copies were used for the final analysis. Confirmatory factor analysis was conducted to verify reliability and validity, and hypotheses were tested using SPSS 25.0, SPSS Process Macro 3.0, and AMOS 25.0. According to the analysis results, employees' perception of ESG management activities had a significant positive (+) effect on innovative behavior. Furthermore the meaningfulness of work was found to have a significant positive mediating effect (+) on the relationship between perception of ESG management activities and innovative behavior, while coaching leadership was found to have a significant positive moderating effect (+) between perception of ESG management activities and the meaningfulness of work. This study provides significance by elucidating the structural relationships among perception of ESG management activities, innovative behavior, meaningfulness of work, and coaching leadership. It offers a new direction for organizational management by strengthening leaders' ESG-based participation and communication. Furthermore, based on these research findings, companies should make concentrated investments to internalize the practices and values of ESG management activities, thereby enhancing positive perceptions of ESG activities among employees. Additionally, deriving practical implications for employees to perceive personal growth within the organization and pursue innovative behaviors accordingly is essential.