디자인 씽킹 융합을 통한 캠핑 요리용 집게 제품디자인 개발 연구

This study started with design development cooperation with camping manufacture A, The domestic outdoor equipment maker company, targeting the growing camping market. The purpose of this study is to develop a product design for cooking tongs used during out life for Company A. Therefore, this paper applied the design thinking method to meet manufacturers' requests, such as expanding the consumer target, maintaining product design identity, and applying user experience. As the development process, the Double Diamond process, which was widely used in previous design research, was utilized and methods such as field research and ethnography were applied. The research results and contents are as follows. First, in the discovery stage, we focused on discovering experience problems through understanding and observing camping users and the business market. Second, in the definition process, we defined how to solve the problem discovered earlier. Third, in development, problem-solving solutions were derived through the use of generative artificial intelligence like midjourney image production and hand idea sketches. In the last delivery stage, a total of four 3D design drafts were derived, and the final 3D design drafts were organized into one through A outdoor maker evaluation. These findings are meaningful in that product design development know-how was delivered through design development for small and medium-sized manufacturers, and based on this, writer hope that related follow-up studies will continue in the future.