다국적기업의 지속가능경영전략과 성과에 가치지향성이 미치는 영향에 대한 실증분석

This paper aims to assess how sustainable management strategies influence performance as a sustainable competitive advantage, while also exploring the moderating effects of value orientation on sustainable management strategies and performance. To analyze this study, the survey was conducted on multinational corporations with overseas subsidiaries as of 2023 and foreign companies operating in Korea with domestic subsidiaries as the population. The frame for sampling was established using the overseas expansion directory of Korean companies issued by the Korea trade-investment promotion agency and the list of foreign companies operating in Korea provided by the foreign companies association. Companies with more than 1,000 employees were selected as the sample. This empirical evidence indicates that value orientation(innovation value orientation, brand value orientation) play a crucial role in moderating the effectiveness of sustainable management strategies and their impact on performance.