제주 숙박업체의 입지가 경영성과에 미치는 영향

The purpose of this study is to investigate the impact of the location of Jeju lodging companies on business performance. Lodging companies in Jeju are mainly hotels cateing to tourism. Jeju has various tourism resources, including the sea, leisure activities, mountains, Oreums, Gotjawal, Olle-trails, stones, art galleries, and experience centers. Among these, the sea is one of the most important tourism resources. This study verifies that the business performance of Jeju lodging companies varies depending on their prox imity to the sea. The sample for this study consists of externally audited companies registered as lodging businesses located in Jeju, covering the period from 2000 to 2022. Multiple regression analysis is conducted, with the business performance as the dependent variable and distance from the sea as the explanatory variable. Business performance is measured using profitability indicators such as sales, gross profit ratio, operating income to sales ratio, and net income to sales ratio. Variables such as company size, debt ratio, cash flow, growth rate, and company age, which are known to affect business performance, are added as control variables. The findings indicate that lodging companies located closer to the sea generally exhibit higher business performance. Specifically, Jeju lodging companies located near the sea have higher business performance, as measured by profitability indicators such as sales, gross profit ratio, and operating income to sales ratio. However, there is no significant relationship with the net income to sales ratio. By studying the impact of the sea, a major tourism resource, on the business performance of lodging companies, we hope this study will be useful for selecting locations for tourism companies, including lodging companies, by emphasizing the importance of proximity to the sea.