의료서비스 질, 소비자 성향, 비대면 의료서비스 특성이 만족과 행동의도에 미치는 영향에 관한 연구

Non-face-to-face medical services are referred to by various terms such as remote consultation and online diagnosis, and in South Korea, they are being implemented autonomously within the scope of stability ensured by the physician's judgment. In response to the COVID-19 pandemic, South Korea is preparing legislative amendments, such as bills targeting service recipients, chronic disease patients, outpatient medical institutions, and revisiting patients, to efficiently address novel infectious diseases. In this study, we aim to assess the current status of non-face-to-face medical services and analyze key factors related to these services to facilitate their activation. Furthermore, we seek to provide basic data centered on patients, who are relatively marginalized in conflicts among stakeholders regarding non-face-to-face medical services. Accordingly, our research results indicate that medical service quality, consumer preferences, and the characteristics of non-face-to-face medical services influence customer satisfaction and behavioral intentions.