대학졸업예정자의 창업동기가 창업준비행동 및 창업기회인식에 미치는 영향

In this study, the effect of Entrepreneurship Motivation of prospective college graduates on Entrepreneurship preparation behavior and Entrepreneurship opportunity recognition was empirically analyzed. For the data collection, a survey was conducted for 14 days from March 18, 2024 to March 31, 2024, targeting prospective college graduates living in Liaoning, China, and 284 copies of the collected questionnaire were used as the final analysis data, and the research results are as follows. First, the analysis result of ‘entrepreneurship motivation will have a positive (+) effect on entrepreneurship preparation behavior’ was found to be statistically significant. The key factors influencing entrepreneurship preparation behavior were identified by self-realization motivation and economic motivation, which are sub-factors of entrepreneurship motivation. Second, the analysis result of ‘entrepreneurship motivation will have a positive (+) effect on entrepreneurship opportunity recognition’　was found to be statistically significant. The key factors influencing entrepreneurship opportunity recognition were identified by self-realization motivation and economic motivation, which are sub-factors of entrepreneurship motivation. Third, the analysis result of ‘entrepreneurship preparation behavior will have a positive (+) effect on entrepreneurship opportunity recognition’ was found to be statistically significant. The key factors influencing the recognition of entrepreneurship opportunities were identified in the entrepreneurship search activity and entrepreneurship experience preparation activity, which are sub-factors of entrepreneurship preparation behavior. It is intended to provide basic data for strengthening the sense of entrepreneurship and promoting employment of prospective college graduates in the future.