전자상거래시장에서 물류아웃소싱이 서비스만족도와 경영성과에 미치는 영향

Logistics outsourcing means entrusting some of the business processes to a third party to maximize management efficiency. The purpose of this study was to confirm the impact of logistics outsourcing on service satisfaction and management performance in the e-commerce market. For this purpose, an empirical analysis was conducted by selecting 120 questionnaires from respondents working at logistics outsourcing companies across the country. The survey consisted of “Logistics outsourcing as an independent variable, service satisfaction as a parameter, and management performance as a dependent variable,” and logistics outsourcing presented infrastructure construction, excellent human resources, service ability, and management ability as sub-factors. As a result of the analysis, among the five research hypotheses, “the impact of infrastructure construction on service satisfaction, the impact of service capabilities on service satisfaction, and the impact of service satisfaction on management performance” were statistically significant and were adopted. However, “excellent human resources “The impact of this on service satisfaction and management ability on service satisfaction” was rejected as it was presented as not statistically significant. In the e-commerce market, it was found that the higher the service satisfaction, the better the business performance. Therefore, we need to make up for the shortcomings by increasing attention to infrastructure construction and service capabilities as well as excellent capabilities and management capabilities.