항공사 ESG 경영이 기업이미지, 기업신뢰와 관계지속의도 간 구조적 관계 연구

ESG (Environmental, Social, and Governance) is emerging as a new management vision, transforming companies around the world into good and sustainable enterprises. This study analyzed the impact of ESG management on corporate image and corporate trust from the perspective of aviation consumers and suggests ways to improve the sustainability and competitiveness of aviation through ESG management. To achieve the purpose of this study, an empirical analysis was conducted on aviation ESG, corporate image, corporate trust, and intention to maintain relationships for customers with domestic aviation experience. As a result of the study, it was found that aviation ESG management had a significant positive (+) effect on corporate image and corporate trust, and corporate image and corporate trust had a significant positive (+) effect on the intention to continue relationships. This study revealed that ESG management plays an important role in forming a positive image of aviation and in enhancing corporate trust, and suggests practical implications in that aviation companies should continue to recognize transparency for consumers in the environment, society, and governance structure.