Z세대 구직자의 링크드인 사용수준이 직무 및 조직정보에 미치는 영향: 개방성과 사회적 상호작용 불안의 조절효과를 중심으로

The advancement of technology and the pandemic have led to an increased demand for social recruiting among Generation Z job seekers. As a result, they have started to use social media to find information and opportunities related to employment. Consequently, the number of Generation Z users on LinkedIn has increased. This study aims to examine the impact of LinkedIn usage levels on job and organization information among job seekers. Additionally, it seeks to explore the moderating effects of personality traits such as openness and social interaction anxiety among Generation Z job seekers. To achieve this, a survey was conducted with 190 domestic Generation Z job seekers who use LinkedIn to obtain job and organization information for job searching purposes. The findings revealed that the level of LinkedIn usage positively influences job and organization information. Furthermore, openness strengthens the relationship between LinkedIn usage and job and organization information. On the other hand, social interaction anxiety was found to have no moderating effect. These results suggest that in order to attract Generation Z talent, companies should enhance their social recruiting strategies using LinkedIn. Finally, this study extends the literature related to the uses and gratifications theory and provides practical implications for developing LinkedIn-based social recruiting strategies to attract Generation Z talent.