AI헬스케어서비스 분류와 시장전략 : 서비스사례연구를 중심으로

AI is revolutionizing a variety of industries. In particular, AI technology is notable for its application in the healthcare industry and is bringing about many changes in the healthcare services. AI is used in various areas such as diagnosis, treatment, and prevention of diseases, and the demand for AI technology in the medical sector is expected to continue to increase. In addition, the scope of the healthcare market using artificial intelligence is expanding beyond the medical field and into the everyday life. Therefore, classifying AI healthcare services is very important for the development of industries and market strategies. This study first investigated AI healthcare service cases and derived 8 important services: surgical robot, imaging diagnosis, patient management, telemedicine, chronic disease management, mental health management, and lifestyle improvement. In addition, based on existing studies, three criteria for classifying AI healthcare services were presented, which are the coverage of service (illness vs. wellness), interaction types(AI-customer vs. AI-service provider) and device characteristics (high vs. low need for physical evidence). Lastly, 8 important services are categorized into 2-dimensional metrics based on 3 criteria: AI Doctor (AI surgical robot), AI assistant (AI telemedicine, AI patient management, AI imaging diagnosis), AI caregiver (AI care robot), and AI Manager (AI chronic disease management, AI mental health management, and AI lifestyle improvement). This service classification is expected to present an important framework for the future development of the healthcare service market and the derivation of individual service strategies.