프로축구단의 ESG 활동 중 사회영역을 중심으로 한 평가지표 방향 제시 연구

Domestic professional soccer teams are focusing on the social part of ESG activities. Professional soccer teams have been engaged in many activities centered on social contribution activities and social values in the S (social) part. Although there is a perception that social contribution activities are basic activities, it has been mandatory due to the social atmosphere that ESG management should be done anything. It was noted that there was no established index to evaluate the social domain of sustainable ESG activities while performing various social domains. In order to achieve the purpose of the study, the problems of evaluation were identified based on the activities related to the social domain among the ESG activities of the professional soccer team, and the in-depth interview method was used to solve the set research problems. For the interview for this study, four professional soccer team officials and four researchers who studied the evaluation indicators were selected as experts. The expert interview was conducted as a 1:1 interview by mixing face-to-face and non-face-to-face methods.