뷰티산업 종사자의 그릿(Grit)이 고객지향성 및 직무성과에 미치는 영향

In this study, a structural model was established for the influence relationship between grit, customer orientation, and job performance among beauty service workers, and covariance structural equation analysis was conducted to verify the path. Data were collected through a survey targeting workers with more than 6 months of work experience at beauty service sites in Seoul and Gyeonggi regions, and the data collection period was from March 12 to March 20, 2024, and 230 copies were finally analyzed. As a result of the analysis, in the relationship between the grit of beauty service workers and their influence on business customer orientation, perseverance and passion were adopted, and situational adaptability was rejected. In the relationship between the grit of beauty service workers and their influence on voluntary customer orientation, passion and situational adaptability were adopted and perseverance was rejected. Business customer orientation and voluntary customer orientation were found to have a significant impact on job performance, and Hypotheses 7 and 8 were adopted. Through this study, when seeking to improve the quality of service to customers in the beauty service field, high grit is a positive psychological asset possessed by an individual and can create higher performance because it makes efforts to focus on the role assigned to it. The implication that it is possible has been drawn.