Analysis of Research Paper Trends Related to Beauty Management

This study was conducted on master’s and doctoral theses published over the past five years by Academic Research Information Service (RISS) as of May 20, 2024 to analyze research trends on management in the beauty industry. A total of 134 search terms were derived by entering the words beauty industry and management. The analysis results are as follows: First, looking at the status of announcements by year, 2023 was the highest at 26.2%, followed by 23.1% in 2019, 21.6% in 2021, 17.9% in 2020, and 11.2% in 2022. Second, looking at thesis topics by management sector, in terms of management strategy, there were 49 papers on human resources organization, 42 papers on customer relations, and 43 papers on marketing. Third, as a result of examining the frequency with which beauty management- related factors were expressed, ‘service quality’ appeared the most at 16 times, followed by customer satisfaction (15 times), job satisfaction (13 times), trust (12 times), value (11 times), and intention to revisit. Also, there were 10 training sessions. It can be judged that beauty management-related studies are mainly limited to human resources organization, customer relationship management, and marketing, and that the main interest is focused on the marketing field that strengthens management of members and customer service.