기업 혁신을 위한 예술적 개입 : 한국예술인복지재단의 예술인 파견지원 사업 사례를 중심으로

To foster creative and innovative changes within organizations, companies increasingly collaborate with artists, integrating their working methods and perspectives into various corporate activities. This study examines the "Artists-Embedded Program (AEP)" by the Korean Artists Welfare Foundation as a notable example of such artistic interventions. Through a case study, it explores the practical application of artistic interventions in corporate settings. The study begins by reviewing the theoretical background of artistic interventions, followed by the introduction of theory of change and the art hacking process to systematically analyze corporate management. The findings indicate that artistic interventions can generate a diverse range of new ideas, challenge existing problem-solving methods, and contribute significantly to corporate innovation. However, the study also highlights the practical challenges of implementing artistic interventions, such as time and resource constraints and the need for stakeholder coordination, which necessitates openness to a multidisciplinary approach. This research suggests that artistic interventions are not merely theoretical concepts but can be effective strategies for producing tangible results in real-world corporate environments, offering a foundation for companies to actively integrate artists' methods and thinking in their innovation efforts.