SNS 약관표현 방식에 따른 사용자 경험 연구 - 개인정보 수집 항목을 중심으로

This study aims to identify the types of terms of service presentation methods, focusing on personal information collection items in social networking services(SNS), and to investigate the resulting user experiences. Traditional terms of service are often extensive and written in small print, leading many users to agree without reading them. This research collected and classified various examples of terms of service, deriving five types: prose form, illustrated, attention-indicating, conversational, and labeled. The impact of each type on comprehensibility, trustworthiness, and usefulness of information was then examined through experiments with participants. The findings revealed that the ‘labeled’ type scored the highest in all aspects of user experience, followed by ‘attention-indicating’, ‘illustrated’, ‘conversational’, and ‘prose form’ types, in that order. Furthermore, in-depth interviews suggested that visual presentation methods help users understand, trust, and find information in terms of service more easily. This study can be used as a resource for improving the design of terms of service across various services, thereby contributing to enhanced user experience.