카지노 기업의 ESG 어플리케이션 도입에 따른 조직변화 준비도가 지각된 가치와 어플리케이션 이용의도에 미치는 영향 - ESG 활동인식 조절효과를 중심으로 -

There is a growing trend in tourism corporate management based on ESG (Environment, Social, Governance) principles, which encompass environmentally friendly practices, social responsibility, and good governance. This study aims to clarify the role of employees as key stakeholders, from a stakeholder theory perspective, in the successful implementation of ESG management within casino companies, where the importance of ESG practices is particularly emphasized. Specifically, given the increasing adoption of technology-based ESG applications by tourism companies, this research analyzes how casino employees’ perceived organizational readiness for change influences their perceived value of and intention to use ESG applications. The analysis reveals that key factors underlying organizational change readiness—such as perceived necessity, compatibility, and personal benefits—positively impact the perceived value of ESG applications, thereby increasing employees’ intention to use them. Furthermore, the study identifies a moderating effect, where employees’ perceptions of their casino company’s ESG activities influence the relationship between the perceived value of ESG applications and the intention to use them.