소상공인 예비창업자의 창업동기가 창업의지에 미치는 영향: 자기효능감과 기업가지향성의 이중매개효과

It is necessary to lower the rate of start-up failure by recognizing the importance of start-ups prepared for small business prospective entrepreneurs and specifically executing uncertain start-ups. The purpose of this study is to analyze the dual mediating effect of self-efficacy and entrepreneurial orientation in the effect of entrepreneurship motivation of small business prospective entrepreneurs on their entrepreneurial intention to start a business. The results of the study are as follows. First, the entrepreneurship motivation a business has a positive effect on the entrepreneurial intention to start a business, self-efficacy, and entrepreneurial orientation. Next, the partial mediating effect of self-efficacy between entrepreneurship motivation and entrepreneurial intention, and the partial mediating effect of entrepreneurial orientation between entrepreneurship motivation and entrepreneurial intention were confirmed. Furthermore, there was a double mediating effect of self-efficacy and entrepreneurial orientation between the entrepreneurship motivation a business and the entrepreneurial intention a business.