공간 아이덴티티 기반의 사이니지 시스템 및 픽토그램 디자인 연구 ╶ 서울시립미술관 M.I(Museum Identity)의 사이니지 시스템 개발을 중심으로╶

(Background and Purpose) User experience elements in space are based on various media that make up the space, such as the structure of the building, interior materials, and visual and formative information. Among them, the signage system is intended to intuitively convey the required information for users to use and perceive the space directly, and is directly or indirectly linked to the concept and image of the structure or material of the space and the identity, providing a close contact point with the user. It can be seen as a visual system that constitutes. This project recognizes this importance and aims to establish a signage system and pictogram design methodology based on strengthening the connection with identity to build a consistent brand experience and image for users in space. (Method) This project is based on the development of a signage system and pictogram design that was carried out as part of the Seoul Museum of Art's integrated M.I (Museum Identity) development service project. First, in the process of developing a symbol mark for integrated M.I for the Seoul Museum of Art, a graphic motif was derived from the visual and formative characteristics of the building and space of the Seosomun main building, which represents the symbolism and history of the Seoul Museum of Art. Based on this, the main signature and symbol mark of the module type, which is the basis of M.I., was designed, and the module developed for this purpose was designed to have a structure that allows various variations as a basic visual language. Through the module developed in this process, the signage system and pictograms to be applied to the Seoul Museum of Art were designed and developed as a space design element by actively combining the symbol mark and related formative elements with the pictograms. (Results) The signage system and pictograms developed through this process were first applied to the Seoul Museum of Art, a branch of the Seoul Museum of Art, and were reflected along with actual architecture and construction, providing a foundation for expanding the overall brand experience elements of the museum to the space. has been prepared. (Conclusion) The Inage system and pictograms developed through this project, as well as the integrated vision and perspective along with the identity, and the overall design element development methodology derived from one actual foundation, induce a consistent brand experience in the relationship between users and space and provide a systematic We look forward to contributing to management and image building.