AI 스피커 지속 사용의도의 영향요인

Voice recognition-based AI speakers have been released with a lot of market attention by providing users with various functions and services based on AI and IoT technologies. But, users' intention to continue using them is not high since their launch. Amid the expected growth of the voice recognition service market, understanding the factors influencing users' intention to continue using AI speakers is important for the growth of related industries. Therefore, this study attempted to present a model of continuous use of AI speakers by presenting personalization and compatibility of AI speakers as external factors that promote three key factors of technology acceptance model, which are perceived ease of use, perceived usefulness, and perceived enjoyment of using AI speakers. This study conducted an online survey of AI speaker users in Korea. As a result of the analysis, it was confirmed that the compatibility of artificial intelligence speakers positively affects the perceived ease of use, and personalization positively affects the perceived ease of use, usefulness, and enjoyment. In addition, the higher the perceived ease of use of artificial intelligence speakers, the higher the perceived usefulness of the product, and the perceived usefulness and enjoyment of artificial intelligence speakers have a positive effect on the intention to continue using artificial intelligence speakers. By presenting the main factors that can promote users' belief in AI speakers, this study aims not only to contribute to the literature on the extended technology acceptance model but also to provide practical implications for companies in the development and operation of related services such as AI speakers and voice shopping.