뷰티 디자인 분야의 인공지능 생성물의 지식재산 문제 해결을 위한 디자인 프로세스 개발: 국내외 사례 연구를 중심으로

This study aims to propose a systematic and practical creative process to address the intellectual property issues that arise with the increasing use of generative AI technology in the field of beauty design. Through this, users can effectively prevent intellectual property disputes and enhance the commercial utilization and protection of their creations. The research methodology involves reviewing existing studies on generative AI and intellectual property issues through domestic and international research papers, articles, and reports. The study establishes a theoretical foundation by analyzing key cases and examining potential intellectual property problems that may occur during the creative process utilizing generative AI, particularly focusing on copyright and design rights infringement, fair use, and relationships with original creators. Based on the analysis results, the study aims to develop strategies for beauty design practitioners to minimize the risk of copyright and other related issues when adopting AI technology. Furthermore, by analyzing and investigating the existing creative processes in the design field, the study proposes a new creative process that integrates and applies AI-assisted design stages, offering an approach to maximize the potential of AI. The research results propose a six-step design creation process, based on an analysis of existing design processes. This process is expected to allow practitioners to use AI safely from a legal standpoint, protect the rights of creators, and foster creativity. The findings of this study are significant not only for beauty design but also for developing protection strategies for creations across the broader commercial art field. It provides proactive measures to address legal and ethical issues, which can be widely applied through the development of educational programs and practical applications.