대학생의 상황적 자기인식이 창업의도에 미치는 영향에 관한 연구

Entrepreneurship is the first start of an innovative enterprise and plays a key role in developing countries and communities. The state, local governments, and university start-up support organizations provide various support such as start-up education, start-up clubs, start-up camps, and start-up idea contests to encourage university students to start a business. Since entrepreneurial intention is regarded as the first step in entrepreneurial behavior, the intention-based model has received much attention from scholars in entrepreneurship research. This study aims to determine how college students' situational self-awareness affects their entrepreneurial intentions. Self-awareness theory is an important research topic in psychology, but it isn't easy to find studies applied to entrepreneurship. Situational self-awareness is a situational concept that notes that the flow of an individual's awareness moves inward or outward. As a sub-factor of self-awareness, it is divided into private, public, and environmental self-awareness. People with strong private self-awareness focus on their inner feelings and thoughts. On the other hand, people with strong public self-awareness focus on how others see them. People with strong environmental self-awareness tend to focus their thoughts and feelings on the external environment. This study confirmed the effect of environmental and private self-awareness of college students on their entrepreneurial intentions.