상업용 부동산의 관리서비스품질이 임차인의 재계약 의도에 미치는 영향 연구

This study is a paper that verifies the impact of management reliability, management adequacy, and tenant empathy as sub-factors of management service quality of commercial real estate on the perceived value and renewal intention factors. For this study, along with consideration of previous research, the sub-factors of commercial real estate management service quality (management reliability, management appropriateness, tenant empathy) were extracted as factors of perceived value and renewal intention and analyzed for influence. First, it was verified that three factors, including management service quality subfactors of commercial real estate (management reliability, management adequacy, and tenant empathy), had a positive (+) increase in perceived value, that is, a positive effect. Second, it was analyzed that perceived value would have a positive (+) upward effect on the intention to renew the contract. Third, among the three factors of commercial real estate management service quality (management reliability, management adequacy, and tenant empathy), the management reliability, management adequacy, and tenant empathy factors showed an increase in the intention to renew, that is, a positive effect. It has been verified that Through these verification results, the higher the quality of commercial real estate management services, the more it directly affects the lessee's perceived value of commercial real estate and intention to renew the contract, so the quality of management service quality of commercial real estate must be continuously managed. It was possible to determine through verification that this information should be provided systematically.