에너지기업의 ESG활동에 대한 진정성 인식이 종업원의 혁신 행동에 미치는 영향

This study examined how the perception of authenticity in ESG activities of domestic oil and gas manufacturing and distribution energy companies affects organizational pride and trust and confirms the effect on employee job satisfaction and innovative behavior when organizational pride and trust mediate. A questionnaire was distributed to energy company employees, and 345 questionnaires were collected. These were used to analyze the research model using Smart PLS 4.0 and verify the proposed research hypotheses. The research results showed that recognition of the sincerity of the ESG activities of a company had a positive effect on employees' organizational pride and trust in the organization. In addition, organizational pride and trust in the organization significantly affected the employees' job satisfaction. In addition, employees' job satisfaction significantly affected innovative behavior. Academic implications showed that organizational pride and trust play an important mediating role in the relationship between the perception of authenticity of energy companies' ESG activities and employees' job satisfaction and innovative behavior. In particular, it enabled a fundamental understanding of how the ESG activities of a company lead to employee job satisfaction and innovative behavior. As a practical implications, it is necessary to strengthen genuine ESG activities in the energy companies. This is because ESG activities of energy companies are essential management activities in the era of sustainable management. At the same time, more comprehensive research results can be obtained if the ESG activities of various energy companies striving for carbon neutrality are compared and analyzed, and developmental measures can be suggested.