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학술논문한국경영과학회지2024.08 발행

강화학습을 이용한 온라인 판매 주차권의 동적 가격 결정

A Dynamic Pricing Model for an Online-selling Parking Permits - Reinforcement Learning Approach

서지희(이화여자대학교); 이도연(이화여자대학교); 정병관(그로비); 조미성(그로비); 민대기(이화여자대학교 경영대학)

49권 3호, 1~14쪽

초록

This study considers a situation where a parking lot sells a 3-hour parking permit online with a static price through an O2O platform. Instead of the static pricing policy, the parking lot aims to dynamically control the parking permit price to prevent it from being full and getting too overcrowded. To address this problem, we propose a DQN(Deep Q-Network)-based dynamic pricing model that determines the price for every hour after observing the parking environment such as occupancy and the amount of sold permits. We trained the DQN model with an environment that simulates demands, incoming and outgoing vehicles, parking duration and lead time. Numerical analysis compares the proposed dynamic pricing model with the current static pricing policy. The comparison demonstrates that the dynamic pricing model is effective for reducing the chance of overcrowded and enhancing the profitability.

Abstract

This study considers a situation where a parking lot sells a 3-hour parking permit online with a static price through an O2O platform. Instead of the static pricing policy, the parking lot aims to dynamically control the parking permit price to prevent it from being full and getting too overcrowded. To address this problem, we propose a DQN(Deep Q-Network)-based dynamic pricing model that determines the price for every hour after observing the parking environment such as occupancy and the amount of sold permits. We trained the DQN model with an environment that simulates demands, incoming and outgoing vehicles, parking duration and lead time. Numerical analysis compares the proposed dynamic pricing model with the current static pricing policy. The comparison demonstrates that the dynamic pricing model is effective for reducing the chance of overcrowded and enhancing the profitability.

발행기관:
한국경영과학회
DOI:
http://dx.doi.org/10.7737/JKORMS.2024.49.3.001
분류:
경영학

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강화학습을 이용한 온라인 판매 주차권의 동적 가격 결정 | 한국경영과학회지 2024 | AskLaw | 애스크로 AI