미용 전공대학생의 창업자기효능감과 창업 의지 간의 관계에서 창업 마인드의 조절효과

This study sought to verify the impact of entrepreneurial self-efficacy on the will to start a beauty shop among university students majoring in beauty and subsequently empirically verify the moderating effect of the entrepreneurial mindset in the influence relationship between them. The research method was to conduct a survey targeting university students majoring in beauty, and a total of 283 copies were finally analyzed using SPSS 25.0. The results are as follows: First, among the entrepreneurial self-efficacy, self-regulatory efficacy and task challenge were found to have a significant impact on the will to start a business. Second, as a result of verifying the moderating effect of entrepreneurial mind on the effect of entrepreneurial self-efficacy on the will to start a business, it was confirmed that models I, II, and III all had a significant effect. Therefore, through this study, it was confirmed that the higher the entrepreneurial self-efficacy of university students majoring in beauty, the higher the will to start a beauty shop. Therefore, it is believed that research is needed on programs to improve the entrepreneurial self-efficacy and entrepreneurial mindset to increase the will to start a business.