인도 내수용 승용차의 차체 디자인 요인 분석

This study aimed to present implications for the automobile design for independent mega markets, such as India, which has the potential to develop into an influencing market in the near future, similar to the current China. The study started with a review of India’s domestic automobile market aspects from the characteristics of its society, economy, climates, and cultures. Four vehicles were observed and analyzed from the auto-rickshaw as a basic transportation means of the country, which was classified into two groups. The results of the study revealed that the air tightness of the cabin is not as critical as expected, a higher volume of interior space is required for wearing turbans for cultural and religious reasons, and shelf structure for religious purposes is needed. The implications derived from investigating India’s domestic cars can be applied to developing designs for independent mega markets, which have different features compared to the global automotive industry.