MZ세대의 창업실패두려움 : 재정적, 심리적, 행동적 요인의 영향

This study investigated the factors influencing the fear of failure in starting a business among the MZ generation(Millennials and Generation Z). The research focused on financial, psychological, and behavioral factors affecting this fear of failure and employed empirical analysis using structural equation model on data collected from 200 members of the MZ generation. Key findings included: Financial factor(lack of accessible finance) significantly increased the fear of startup failure. Psychological factors(aversion to risk and aversion to stress) also significantly contributed to the fear of failure. The influence of behavioral factor(aversion to hard work) on fear of failure was not statistically significant. Among these, aversion to stress had the strongest impact, followed by aversion to risk and lack of accessible finance. Fear of startup failure was found to have a significant negative effect on the intention to start a business among the MZ generation. Furthermore, fear of startup failure mediated the relationship between psychological factors(aversion to risk and aversion to stress) and behavioral factor(aversion to hard work) and entrepreneurial intention. However, the mediating effect between financial factor(lack of accessible finance) and entrepreneurial intention was not tested. These findings contributed academically by offering a more detailed analysis of factors affecting entrepreneurial intentions compared to previous studies. Practically, the results suggested ways to mitigate the fear of failure to enhance the entrepreneurial intentions of the MZ generation.