ESG 경영활동이 직원들의 조직동일시와 자아존중감에 미치는 영향 : 여행 플랫폼 기업을 중심으로

Research purpose] This study aims to investigate the impact of ESG initiatives on employees' organizational identification and self-esteem within the context of travel platform companies. Specifically, this research seeks to examine how various facets of ESG practices influence employees' psychological well-being and organizational commitment. [Research Method] A survey was administered to employees of travel platform companies to collect data. Subsequently, statistical analyses were conducted to empirically investigate the influence of ESG initiatives on employees' levels of organizational identification and self-esteem. [Results] Statistical analyses demonstrate a significant positive correlation between ESG practices and organizational identification. Furthermore, organizational identification serves as a significant mediator in the relationship between ESG practices and employee self-esteem. [Conclusion] This study demonstrates a robust correlation between ESG initiatives, organizational identification, and employee self-esteem. By cultivating a sense of belonging and pride, ESG practices foster greater employee engagement, thereby driving higher levels of employee initiative and contributing to improved organizational performance. These findings underscore the pivotal role of ESG initiatives in enhancing organizational effectiveness and employee well-being.