A Study on Alternatives to Expand Gwangyang Port Cargo Volume Through Attracting E-commerce Related Companies

Container traffic volume at Gwangyang Port has been decreasing for five consecutive years. This study was conducted to confirm the e-commerce ecosystem, including industry trends, and to expand container traffic volume by attracting related companies to the Gwangyang Bay area. The authors first reviwed the previous research, collect data through internet research, and confirm the basic status and industrial trends through consultation with related companies and institutions. As a result of the study, the e-commerce ecosystem was confirmed along with the investment plans of e-commerce companies and logistics companies, and the prerequisites for attracting e-commerce companies were identified. Meeting requirements such as setting up a customs clearance center for express cargo and operating an e-commerce pilot zone is directly related to attracting fulfillment centers and e-commerce companies. In addition, it was found to be possible to attract e-commerce companies through connections with logistics and real estate companies. Through logistics real estate companies, it is possible to develop fulfillment centers and discover rental businesses. This paper is significant in that it sought ways to expand Gwangyang Port’s cargo volume and attract companies in the Gwangyang Bay area through an empirical study on ways to expand cargo volume by attracting e-commerce-related companies. In addition, it will be possible to attract e-commerce anchor companies through the operation of e-commerce pilot zones and logistics real estate companies. This is directly related to the creation of cargo volume and port revitalization, which may help the revitalization of the local economy.