한·중 이커머스에 대한 소비자 인식 비교 연구

Research Purpose: The purpose is to compare and analyze consumer perceptions of Chinese and domestic e-commerce, providing strategic insights that can help domestic e-commerce companies secure a favorable position in global competition and gain a competitive advantage. Research Methods: To this end, data was collected using the keywords ‘Chinese e-commerce' and ‘domestic e-commerce' from web documents, blogs, and news sources, and analyzed using text mining techniques. Results in Research: The TF analysis showed that China's AliExpress ranked highly, while the N-gram analysis indicated strong connections in the combinations of "China→e-commerce" and "AliExpress→Temu." The FR-IDE analysis revealed that AliExpress and Temu exert significant influence in the domestic e-commerce market as well. In the CONCOR analysis, it was confirmed that while China focuses on expanding its presence in the global market, Korea concentrates on enhancing competitiveness through consumer-oriented services and technological innovation. Research Conclusion: As Chinese e-commerce platforms exert strong influence in the domestic market, it is essential to develop proactive response measures and formulate strategies that take into account the growing dominance of Chinese e-commerce.