Visual Design of City Tourism Map: Shenzhen Tourism Map as an Example

This article collects tourist maps of Shenzhen City from 1985-2023. Tourist maps usually consist of basic cartographic elements, illustrations, and information about different services and attractions, and are dedicated to helping map users to operate in unfamiliar environments. City tourism maps are the most visual description of the city's environment, transport and resources. By analysing the visual design of Shenzhen City Tourism Maps, these maps not only show the appearance of Shenzhen as a modern city, but also reflect the development and changes of the city through various graphics and symbols. In this paper, we will take Shenzhen City Tourism Map as an example, analyse its visual design from the aspects of map content structure, traffic routes, graphic expressions, etc., and outline the key issues in the map design in combination with the visual communication process. In this way, we will explore the paradigm of urban tourism map design and help the development of urban tourism map design.